Fashion and Beauty
What we helped a luxury beauty brand achieve
A high-impact press and influencer gifting moment that reinforced brand identity and photographed consistently across launch coverage.
The challenge
A premium beauty brand was launching a new product line within a crowded seasonal calendar and needed gifting that felt intentional, elevated, and aligned with campaign visuals.
Key concerns we addressed
- Risk of generic gifting undermining a carefully curated launch
- Tight approval and production timelines
- Need for visual consistency across multiple recipients
- Pressure to create something memorable without feeling promotional
What we delivered
Bespoke lollipops incorporating brand colours, logo placement, and subtle edible floral details to mirror the campaign aesthetic. Each piece was individually packaged to integrate seamlessly into press mailers. Visual proofs were approved early, and production was tightly scheduled to remove last-minute risk.
The result
The gifting supported the wider launch narrative, enhanced brand recall, and provided a visually cohesive detail that press and influencers shared organically.
The result
The gifting supported the wider launch narrative, enhanced brand recall, and provided a visually cohesive detail that press and influencers shared organically.
